About this Course
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: *Diversification: How and which businesses should your firm enter? *Divestiture: How and from which businesses should your firm exit? *Corporate HQ: How should we organise corporate headquarters to create value across the different businesses? INSTRUCTOR *Bart Vanneste Associate Professor UCL School of Management OFFERED BY *University of London The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. SHAREABLE CERTIFICATE Earn a Certificate upon completion. 100% ONLINE COURSE Start instantly and learn at your own schedule. FLEXIBLE SCHEDULE Set and maintain flexible deadlines. COURSE LEVEL Standard LANGUAGE English
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